000			00706nam a2200217 4500
001			0000001711
008			231029s9999 xx 000 0 und d
020	0	0	_a0073101206 _cRM153.46
020	0	0	_a9780073101200 _cRM153.46
040			_aPOLIMAS
090	0	0	_a658.8 _bBEA
100	1	0	_aBearden, William O.,
245	1	0	_aMarketing / _bprinciples and perspectives _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250	0	0	_a5th ed.
260	0	0	_aBoston, Mass. _bMcGraw-Hill/Irwin _c2007
300	0	0	_axxxvi, 588 p. ; _bill. _c28cm.
504	0	0	_aIncludes bibliographical references and index
650	0	0	_aMarketing _zUnited States
700	1	0	_aIngram, Thomas N.
700	1	0	_aLaForge, Raymond W.
999			_c5103 _d5103