| 000 | 00650nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000001907 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 | _a0072935898 |
| 020 | 0 | 0 | _a9780072935899 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bPER |
| 100 | 1 | 0 | _aPerreault, William D. |
| 245 | 1 | 0 |
_aEssentials of marketing / _ba global-managerial approach _cWilliam D. Perreault, E.Jerome McCarthy |
| 260 | 0 | 0 |
_aNew York _bMcGraw-Hill _c2006 |
| 300 | 0 | 0 |
_axl, 638p. _bill. _c28cm. |
| 440 | 0 | 0 | _aMcGraw-Hill / Irwin series in marketing |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMarketing |
| 700 | 1 | 0 | _aMcCarthy, E.Jerome |
| 999 |
_c5691 _d5691 |
||