| 000 | 00576nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000001955 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0071238328 _cRM66.27 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.5 _bLEH |
| 100 | 1 | 0 | _aLehmann, Donald R. |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer |
| 250 | 0 | 0 | _a4th.ed. |
| 260 | 0 | 0 |
_aBoston _bMcGraw-Hill _c2005 |
| 300 | 0 | 0 |
_axv, 494p. _bill. _c24cm. |
| 440 | 0 | 0 | _aThe Irwin series in marketing |
| 504 | 0 | 0 | _aIncludes index |
| 650 | 0 | 0 | _aProduct management |
| 700 | 1 | 0 | _aWiner, Russell S. |
| 999 |
_c5835 _d5835 |
||