| 000 | 00612nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000001985 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0814472877 _cRM97.55 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.872 _bMAT |
| 100 | 1 | 0 | _aMathieson, Rick |
| 245 | 1 | 0 |
_aBranding unbound / _bthe future of advertising, sales and the brand experience in the wireless age _cRick Mathieson |
| 260 | 0 | 0 |
_aNew York _bAmerican Management Association _c2005 |
| 300 | 0 | 0 |
_aix, 244p. _bill. _c24cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aMobile commerce |
| 650 | 0 | 0 | _aProduct management |
| 999 |
_c5925 _d5925 |
||