000			00700nam a2200217 4500
001			0000001987
008			231029s9999 xx 000 0 und d
020	0	0	_a0071470425 _cRM88.57
040			_aPOLIMAS
090	0	0	_a658.827 _bSTI
100	1	0	_aStiff, Dan.
245	1	0	_aSell the brand first / _bhow to sell your brand and create lasting customer loyalty _cby Dan Stiff
260	0	0	_aNew York _bMcGraw-Hill _c2006
300	0	0	_axx, 262p. _bill. _c24 cm.
504	0	0	_aIncludes bibliographical references and index
650	0	0	_aBrand name products _xSocial aspects
650	0	0	_aBranding (Marketing)
650	0	0	_aConsumer satisfaction
650	0	0	_aCustomer loyalty
650	0	0	_aCustomer relations
999			_c5931 _d5931