| 000 | 00593nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 0000001988 | ||
| 008 | 231029s9999 xx 000 0 und d | ||
| 020 | 0 | 0 |
_a0072262370 _cRM106.32 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.827 _bKEL |
| 100 | 1 | 0 |
_aKelly, Francis J., _d1956- |
| 245 | 1 | 0 |
_aThe breakaway brand / _bhow great brands stand out _cFrancis J. Kelly III, Barry Silverstein |
| 260 | 0 | 0 |
_aNew York _bMcGraw-Hill _c2005 |
| 300 | 0 | 0 |
_axiv, 289p. _bill. _c24cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 650 | 0 | 0 | _aBranding (Marketing) |
| 700 | 1 | 0 |
_aSilverstein, Barry _d1948- |
| 999 |
_c5934 _d5934 |
||