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|---|---|---|---|
| 001 | 0000002835 | ||
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| 020 | 0 | 0 |
_a9780071263917 _cRM113.80 |
| 040 | _aPOLIMAS | ||
| 090 | 0 | 0 |
_a658.8 _bWAL |
| 100 | 1 | 0 | _aWalker, Orville C. |
| 245 | 1 | 0 |
_aMarketing strategy / _ba decision-focused approach _cOrville C. Walker, John W. Mullins |
| 250 | 0 | 0 | _a6th. ed. |
| 260 | 0 | 0 |
_aBoston, Burr Ridge _bMcGraw-Hill _c2008 |
| 300 | 0 | 0 |
_axx, 346p. _bill. _c26cm. |
| 650 | 0 | 0 |
_aMarketing _xManagement |
| 700 | 1 | 0 | _aMullins, John W. |
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