Marketing strategy / planning and implementation
Walker, Orville C.
Marketing strategy / planning and implementation Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. - 3rd ed. - Boston Irwin/McGraw-Hill 1999 - xxiii, 393 p. ill. 26 cm.
Includes bibliographical references and indexes
0071168478 RM173.50
Marketing--Management
Marketing strategy / planning and implementation Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. - 3rd ed. - Boston Irwin/McGraw-Hill 1999 - xxiii, 393 p. ill. 26 cm.
Includes bibliographical references and indexes
0071168478 RM173.50
Marketing--Management