Marketing strategy / (Record no. 12486)

MARC details
000 -LEADER
fixed length control field 00683nam a2200205 4500
001 - CONTROL NUMBER
control field 0000004172
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071168478
Terms of availability RM173.50
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WAL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy /
Remainder of title planning and implementation
Statement of responsibility, etc. Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´.
250 00 - EDITION STATEMENT
Edition statement 3rd ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. 1999
300 00 - PHYSICAL DESCRIPTION
Extent xxiii, 393 p.
Other physical details ill.
Dimensions 26 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Larre´che´, Jean-Claude
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 09/22/2010 173.50   658.802 WAL 0000025067 11/16/2023 173.50 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 09/22/2010 173.50   658.802 WAL 0000025068 11/16/2023 173.50 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 02/02/2011 173.50   658.802 WAL 0000025069 11/16/2023 173.50 11/10/2023 Buku