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Marketing, a managerial approach /

Cunningham, William Hughes

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift - 2th ed. - Cincinnati South-Western Pub. 1987 - ix, 811p. ill. 24cm.

Includes bibliographies and indexes

ISBN: 0538191104 RM278.84

Subjects--Topical Terms:
Marketing
Marketing--Management

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