Marketing, a managerial approach / (Record no. 14943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004991 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538191104 |
| Terms of availability | RM278.84 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | CUN |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cunningham, William Hughes |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing, a managerial approach / |
| Statement of responsibility, etc. | William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2th ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati |
| Name of publisher, distributor, etc. | South-Western Pub. |
| Date of publication, distribution, etc. | 1987 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | ix, 811p. |
| Other physical details | ill. |
| Dimensions | 24cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and indexes |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cunningham, Isabella C. M. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swift, Christopher M. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 12/27/2011 | 278.84 | 658.8 CUN | 0000006899 | 11/16/2023 | 278.84 | 11/10/2023 | Buku |