Management controls and marketing planning /
Wilson, R. M. S. 1946-
Management controls and marketing planning / R. M. S. Wilson - London Heinemann [for] the Institute of Marketing and the CAM Foundation 1979 - xvi, 224p. ill. 24cm.
0434922668 RM60.97
Management and Business Studies
Marketing--Management
Marketing--Planning
Management controls and marketing planning / R. M. S. Wilson - London Heinemann [for] the Institute of Marketing and the CAM Foundation 1979 - xvi, 224p. ill. 24cm.
0434922668 RM60.97
Management and Business Studies
Marketing--Management
Marketing--Planning