Management controls and marketing planning / (Record no. 15234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005088 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0434922668 |
| Terms of availability | RM60.97 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | WIL |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. |
| Fuller form of name | (Richard Malcolm Sano), |
| Dates associated with a name | 1946- |
| 245 10 - TITLE STATEMENT | |
| Title | Management controls and marketing planning / |
| Statement of responsibility, etc. | R. M. S. Wilson |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Heinemann [for] the Institute of Marketing and the CAM Foundation |
| Date of publication, distribution, etc. | 1979 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xvi, 224p. |
| Other physical details | ill. |
| Dimensions | 24cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and Business Studies |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 12/22/2010 | 60.97 | 658.802 WIL | 0000008652 | 11/16/2023 | 60.97 | 11/10/2023 | Buku |