Marketing communications / principles and practice
Kitchen, Philip J.
Marketing communications / principles and practice Philip J. Kitchen - London International Thomson Business Press 1999 - ix, 534p. ill. 25cm.
Includes index
1861521960 RM174.96
Communication in marketing
Marketing communications / principles and practice Philip J. Kitchen - London International Thomson Business Press 1999 - ix, 534p. ill. 25cm.
Includes index
1861521960 RM174.96
Communication in marketing