Marketing communications / (Record no. 15243)

MARC details
000 -LEADER
fixed length control field 00519nam a2200169 4500
001 - CONTROL NUMBER
control field 0000005091
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861521960
Terms of availability RM174.96
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KIT
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J.
245 00 - TITLE STATEMENT
Title Marketing communications /
Remainder of title principles and practice
Statement of responsibility, etc. Philip J. Kitchen
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. International Thomson Business Press
Date of publication, distribution, etc. 1999
300 00 - PHYSICAL DESCRIPTION
Extent ix, 534p.
Other physical details ill.
Dimensions 25cm.
500 00 - GENERAL NOTE
General note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 12/22/2010 174.96   658 KIT 0000024914 11/16/2023 174.96 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 12/22/2010 174.96   658 KIT 0000024915 11/16/2023 174.96 11/10/2023 Buku