Marketing management / a strategic decision-making approach
Mullins, John W.
Marketing management / a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York McGraw-Hill 2008 - xxii, 533 p. ill. 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
9780073529820 RM501.44
Marketing--Management
Marketing management / a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York McGraw-Hill 2008 - xxii, 533 p. ill. 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
9780073529820 RM501.44
Marketing--Management