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Marketing management / a strategic decision-making approach John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Contributor(s): Material type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York McGraw-Hill 2008Edition: 6th edDescription: xxii, 533 p. ill. 26 cmISBN:
  • 9780073529820
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Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH Book 658.81 MUL (Browse shelf(Opens below)) Available 0000035331

Includes bibliographical references and index

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