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Marketing research /

McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates - 7th ed. - Hoboken, NJ Wiley 2007 - xxvii, (various pagings) ill. 26 cm.

Includes bibliographical references and index

ISBN: 9780471755289 RM474.49

Subjects--Topical Terms:
Marketing research

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