Marketing research / (Record no. 17943)

MARC details
000 -LEADER
fixed length control field 00582nam a2200193 4500
001 - CONTROL NUMBER
control field 0000005993
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471755289
Terms of availability RM474.49
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MCD
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. Carl McDaniel, Jr., Roger Gates
250 00 - EDITION STATEMENT
Edition statement 7th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2007
300 00 - PHYSICAL DESCRIPTION
Extent xxvii, (various pagings)
Other physical details ill.
Dimensions 26 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.
Dates associated with a name 1942-
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 02/07/2011 474.49   658.8 MCD 0000035297 11/16/2023 474.49 11/10/2023 Buku