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The advertising and promotion challenge / vaguely right or precisely wrong?

Lodish, Leonard M.

The advertising and promotion challenge / vaguely right or precisely wrong? Leonard M. Lodish - New York Oxford University Press 1986 - xiii, 188p. ill. 22cm.

Wharton executive library

Includes bibliographies and index

ISBN: 0195037022 RM36.98

Subjects--Topical Terms:
Advertising
Sales promotion

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