The advertising and promotion challenge / (Record no. 23622)

MARC details
000 -LEADER
fixed length control field 00614nam a2200193 4500
001 - CONTROL NUMBER
control field 0000007886
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195037022
Terms of availability RM36.98
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) LOD
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lodish, Leonard M.
245 14 - TITLE STATEMENT
Title The advertising and promotion challenge /
Remainder of title vaguely right or precisely wrong?
Statement of responsibility, etc. Leonard M. Lodish
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 1986
300 00 - PHYSICAL DESCRIPTION
Extent xiii, 188p.
Other physical details ill.
Dimensions 22cm.
500 00 - GENERAL NOTE
General note Wharton executive library
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion

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