Marketing /
Cravens, David W.
Marketing / David W. Cravens, Robert B. Woodruff - Reading, Mass. Addison-Wesley Pub. 1986 - xxiii, 818 p. ill. 29cm.
Includes bibliography and index
0201108402 RM106.32
Marketing
Marketing / David W. Cravens, Robert B. Woodruff - Reading, Mass. Addison-Wesley Pub. 1986 - xxiii, 818 p. ill. 29cm.
Includes bibliography and index
0201108402 RM106.32
Marketing