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Marketing / David W. Cravens, Robert B. Woodruff

By: Contributor(s): Material type: TextTextPublication details: Reading, Mass. Addison-Wesley Pub. 1986Description: xxiii, 818 p. ill. 29cmISBN:
  • 0201108402
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Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH Book 658.8 CRA (Browse shelf(Opens below)) Available 0000004269

Includes bibliography and index

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