Marketing communications / a European perspective
Pelsmacker, Patrick de, 1957-
Marketing communications / a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh - 3rd ed. - New York Prentice Hall 2006 - x, 610p. ill. 25cm.
Includes bibliographical references and index
0273706934 RM353.22
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Communication in marketing--Europe
Marketing communications / a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh - 3rd ed. - New York Prentice Hall 2006 - x, 610p. ill. 25cm.
Includes bibliographical references and index
0273706934 RM353.22
Advertising
Communication in marketing--Europe