Marketing communications / (Record no. 32499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010849 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273706934 |
| Terms of availability | RM353.22 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | PEL |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick de, |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Remainder of title | a European perspective |
| Statement of responsibility, etc. | Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 2006 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | x, 610p. |
| Other physical details | ill. |
| Dimensions | 25cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Geographic subdivision | Europe |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den |
| Dates associated with a name | 1971- |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie |
| Dates associated with a name | 1969- |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 08/03/2011 | 353.22 | 2 | 658.802 PEL | 0000035403 | 03/20/2025 | 03/17/2025 | 353.22 | 11/10/2023 | Buku |