Marketing management / analysis, planning, implementation, and control
Kotler, Philip
Marketing management / analysis, planning, implementation, and control Philip Kotler - 8th ed. - Englewood Cliffs, N.J. Prentice Hall 1994 - xxix, 801p. ill. (some col.), col. map 27cm.
Includes bibliographical references and indexes
0137228511 RM249.81
Marketing--Management
Marketing management / analysis, planning, implementation, and control Philip Kotler - 8th ed. - Englewood Cliffs, N.J. Prentice Hall 1994 - xxix, 801p. ill. (some col.), col. map 27cm.
Includes bibliographical references and indexes
0137228511 RM249.81
Marketing--Management