Marketing management / (Record no. 37299)

MARC details
000 -LEADER
fixed length control field 00602nam a2200181 4500
001 - CONTROL NUMBER
control field 0000012449
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137228511
Terms of availability RM249.81
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing management /
Remainder of title analysis, planning, implementation, and control
Statement of responsibility, etc. Philip Kotler
250 00 - EDITION STATEMENT
Edition statement 8th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1994
300 00 - PHYSICAL DESCRIPTION
Extent xxix, 801p.
Other physical details ill. (some col.), col. map
Dimensions 27cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 06/12/2012 249.81   658.8 KOT 0000011778 11/16/2023 249.81 11/10/2023 Buku Bertanda Merah (Red Spot)