Consumer behavior / building marketing strategy
Hawkins, Del I.
Consumer behavior / building marketing strategy Del. I. Hawkins, David L. Mothersbaugh - 12th.ed. - New York Mc Graw Hill 2013 - ill. 26cm. 1cd Rom [4 3/4 in.]
Includes index
9780073530048 RM664.29
Consumer behavior--United States
Consumer behavior--United States--Case studies
Market surveys--United States
Consumer behavior / building marketing strategy Del. I. Hawkins, David L. Mothersbaugh - 12th.ed. - New York Mc Graw Hill 2013 - ill. 26cm. 1cd Rom [4 3/4 in.]
Includes index
9780073530048 RM664.29
Consumer behavior--United States
Consumer behavior--United States--Case studies
Market surveys--United States