Consumer behavior / (Record no. 41115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000013723 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073530048 |
| Terms of availability | RM664.29 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.83420973 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | HAW |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior / |
| Remainder of title | building marketing strategy |
| Statement of responsibility, etc. | Del. I. Hawkins, David L. Mothersbaugh |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 12th.ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2013 |
| 300 00 - PHYSICAL DESCRIPTION | |
| -- | xvii, 772p.a |
| Other physical details | ill. |
| Dimensions | 26cm. |
| Accompanying material | 1cd Rom [4 3/4 in.] |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| Form subdivision | Case studies |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Geographic subdivision | United States |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of acquisition | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 03/05/2014 | 664.29 | 658.83420973 HAW | 0000040054 | 11/16/2023 | 664.29 | 11/10/2023 | Rujukan | |||||||
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 11/18/2014 | 706.27 | 658.83420973 HAW | 0000040789 | 11/16/2023 | 706.27 | 11/10/2023 | Rujukan | BOOKLINE | 1 |