Services marketing / integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 4th ed. - Boston McGraw-Hill/Irwin 2006 - xxvii, 708p. ill., map 27cm.
Includes bibliographical references and index
0072961945 RM383.30
Customer services
Marketing
Service industries--Marketing
Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 4th ed. - Boston McGraw-Hill/Irwin 2006 - xxvii, 708p. ill., map 27cm.
Includes bibliographical references and index
0072961945 RM383.30
Customer services
Marketing
Service industries--Marketing