Services marketing / integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Contributor(s): Material type: TextTextPublication details: Boston McGraw-Hill/Irwin 2006Edition: 4th edDescription: xxvii, 708p. ill., map 27cmISBN:
  • 0072961945
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