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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens - 14th ed. - New York McGraw-Hill/Irwin 2013 - xxx, 772p. ill. 28cm.

Includes index

ISBN: 9780071318389 RM75.36

Subjects--Topical Terms:
Advertising

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