Contemporary advertising and integrated marketing communications / (Record no. 43386)

MARC details
000 -LEADER
fixed length control field 00612cam a2200193 4500
001 - CONTROL NUMBER
control field 0000014494
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318389
Terms of availability RM75.36
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ARE
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc. William F. Arens, Michael F. Weigold, Christian Arens
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 772p.
Other physical details ill.
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name F. Weigold, Michael
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 11/30/2014 Love Reading Book Centre 75.36   659.1 ARE 0000040621 11/16/2023 1 75.36 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 11/30/2014 Love Reading Book Centre 75.36   659.1 ARE 0000040625 11/16/2023 1 75.36 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 11/30/2014 Love Reading Book Centre 75.36   659.1 ARE 0000040676 11/16/2023 1 75.36 11/10/2023 Buku