Services marketing / people, technology, strategy
Lovelock, Christopher H.
Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz - 6th ed. - Upper Saddle River, N.J. Pearson/Prentice Hall 2007 - xx, 648p. ill. 29cm.
Includes bibliographical references and index
0132056763 RM66.65
Professions--Marketing
Service industries--Marketing
Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz - 6th ed. - Upper Saddle River, N.J. Pearson/Prentice Hall 2007 - xx, 648p. ill. 29cm.
Includes bibliographical references and index
0132056763 RM66.65
Professions--Marketing
Service industries--Marketing