Services marketing / (Record no. 44232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014784 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132056763 |
| Terms of availability | RM66.65 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | LOV |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing / |
| Remainder of title | people, technology, strategy |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 648p. |
| Other physical details | ill. |
| Dimensions | 29cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professions |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 01/27/2015 | Love Reading Book Centre | 66.65 | 658.8 LOV | 0000041250 | 11/16/2023 | 1 | 66.65 | 11/10/2023 | Buku |