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Integrated marketing communications /

Chitty Bill

Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker - 4th ed - Australia Cengage Learning 2015 - xxvii, 477p. ill 28cm

Includes index

ISBN: 9780170254304 RM405.84

Subjects--Topical Terms:
Communication in marketing
Sales promotion

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