Integrated marketing communications / (Record no. 46377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015501 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170254304 |
| Terms of availability | RM405.84 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | CHI |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitty Bill |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Bill Chitty, Edwina Luck, Nigel Barker |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 477p. |
| Other physical details | ill |
| Dimensions | 28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker Nigel |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Luck Edwina |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 11/14/2016 | BOOKLINE | 405.84 | 2 | 658.802 CHI | 0000042439 | 03/13/2025 | 02/27/2025 | 1 | 405.84 | 11/10/2023 | Buku |