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Advertising & integrated brand promotion /

Advertising & integrated brand promotion / Thomas Clayton OGuinn...[et.al] - 7th ed - Stamford, CT Cengage Learning 2015 - xx, 407p. ill 28cm

Includes bibliographical references and indexs

ISBN: 9781285187815 RM883.06

Subjects--Topical Terms:
Advertising & integrated brand promotion
Advertising media planning

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