Advertising & integrated brand promotion / (Record no. 46431)

MARC details
000 -LEADER
fixed length control field 00630nam a2200193 4500
001 - CONTROL NUMBER
control field 0000015519
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285187815
Terms of availability RM883.06
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ADV
245 10 - TITLE STATEMENT
Title Advertising & integrated brand promotion /
Statement of responsibility, etc. Thomas Clayton OGuinn...[et.al]
250 00 - EDITION STATEMENT
Edition statement 7th ed
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Stamford, CT
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xx, 407p.
Other physical details ill
Dimensions 28cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising & integrated brand promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas Clayton
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 11/14/2016 BOOKLINE 883.06   659.1 ADV 0000042440 11/16/2023 1 883.06 11/10/2023 Rujukan