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Marketing research / an applied orientation

Marketing research / an applied orientation Naresh K. Malhotra...[et al.] - Sydney, New York Prentice Hall 1996 - x, 709p. ill. 25cm.

Includes index

ISBN: 0724808361 RM414.64 9780724808366 RM414.64

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

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