Marketing research / (Record no. 4782)

MARC details
000 -LEADER
fixed length control field 00591nam a2200193 4500
001 - CONTROL NUMBER
control field 0000001604
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0724808361
Terms of availability RM414.64
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780724808366
Terms of availability RM414.64
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.83
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAR
245 10 - TITLE STATEMENT
Title Marketing research /
Remainder of title an applied orientation
Statement of responsibility, etc. Naresh K. Malhotra...[et al.]
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sydney, New York
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1996
300 00 - PHYSICAL DESCRIPTION
Extent x, 709p.
Other physical details ill.
Dimensions 25cm.
500 00 - GENERAL NOTE
General note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Naresh K. Malhotra
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/03/2009 414.64   658.83 MAR 0000023716 11/16/2023 414.64 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/03/2009 414.64   658.83 MAR 0000023717 11/16/2023 414.64 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 02/22/2010 0.00   658.83 MAR 0000023715 11/16/2023 0.00 11/10/2023 Buku