Marketing Research: / planning, process, practice/
Benzo, Riccardo
Marketing Research: / planning, process, practice/ Riccardo Benzo, Marwa G.Mohsen, Chahid Fourali - Los Angeles: SAGE 2018 - xiv,410p.: ill.;26cm.
Includes bibliographical references and indexs
9781446294369 RM294.94
Marketing research
Qualitative methode
Quantitative methode
Marketing Research: / planning, process, practice/ Riccardo Benzo, Marwa G.Mohsen, Chahid Fourali - Los Angeles: SAGE 2018 - xiv,410p.: ill.;26cm.
Includes bibliographical references and indexs
9781446294369 RM294.94
Marketing research
Qualitative methode
Quantitative methode