Consumer behavior and marketing action /
Assael, Henry
Consumer behavior and marketing action / Henry Assael - 6th. ed. - Australia Thomson Learning 2001 - xviii, 718p. ill. 24cm.
Includes bibliographical references and index
9789812401229 RM27.37 9812401229 RM27.37
Consumer behavior
Motivation research (Marketing)
Consumer behavior and marketing action / Henry Assael - 6th. ed. - Australia Thomson Learning 2001 - xviii, 718p. ill. 24cm.
Includes bibliographical references and index
9789812401229 RM27.37 9812401229 RM27.37
Consumer behavior
Motivation research (Marketing)