Marketing planning & strategy /
Jain, Subhash C.,
Marketing planning & strategy / Subhash C. Jain - 6th ed. - Cincinnati, Ohio South-Western College Pub. 2000 - xviii, 925p. ill. 24cm.
Includes bibliographical references and index.
0324014805 RM180.83 9780324014808 RM180.83
Marketing--Management
Marketing planning & strategy / Subhash C. Jain - 6th ed. - Cincinnati, Ohio South-Western College Pub. 2000 - xviii, 925p. ill. 24cm.
Includes bibliographical references and index.
0324014805 RM180.83 9780324014808 RM180.83
Marketing--Management