Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th ed. - Boston, Burr Ridge McGraw-Hill Irwin c2002 - xii, 256p. ill. 23cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071122249 RM188.15
Marketing--Management--United States
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th ed. - Boston, Burr Ridge McGraw-Hill Irwin c2002 - xii, 256p. ill. 23cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071122249 RM188.15
Marketing--Management--United States