Analysis for marketing planning / (Record no. 4992)

MARC details
000 -LEADER
fixed length control field 00669nam a2200205 4500
001 - CONTROL NUMBER
control field 0000001674
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071122249
Terms of availability RM188.15
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) LEH
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
245 10 - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc. Donald R. Lehmann, Russell S. Winer
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Burr Ridge
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. c2002
300 00 - PHYSICAL DESCRIPTION
Extent xii, 256p.
Other physical details ill.
Dimensions 23cm.
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision Management
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/10/2009 188.15   658.802 LEH 0000022449 11/16/2023 188.15 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/10/2009 188.15   658.802 LEH 0000022450 11/16/2023 188.15 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/05/2011 188.15   658.802 LEH 0000022448 11/16/2023 188.15 11/10/2023 Buku Bertanda Merah (Red Spot)