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Marketing /

Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 14th ed. - Boston McGraw-Hill/Irwin 2007 - xxii, 706p ill. 28 cm.

Includes bibliographical references and indexes.

ISBN: 0073016349 RM219.65 9780073016344 RM219.65

Subjects--Topical Terms:
Marketing

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