Marketing / (Record no. 5055)

MARC details
000 -LEADER
fixed length control field 00648nam a2200217 4500
001 - CONTROL NUMBER
control field 0000001695
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073016349
Terms of availability RM219.65
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073016344
Terms of availability RM219.65
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ETZ
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Michael J. Etzel, Bruce J. Walker, William J. Stanton
250 00 - EDITION STATEMENT
Edition statement 14th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2007
300 00 - PHYSICAL DESCRIPTION
Extent xxii, 706p
Other physical details ill.
Dimensions 28 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Stanton, William J.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/12/2009 219.65   658.8 ETZ 0000033864 11/16/2023 219.65 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 08/12/2009 219.65   658.8 ETZ 0000035330 11/16/2023 219.65 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 02/22/2010 0.00   658.8 ETZ 0000033865 11/16/2023 0.00 11/10/2023 Buku