The breakaway brand / how great brands stand out
Kelly, Francis J., 1956-
The breakaway brand / how great brands stand out Francis J. Kelly III, Barry Silverstein - New York McGraw-Hill 2005 - xiv, 289p. ill. 24cm.
Includes bibliographical references and index
0072262370 RM106.32
Branding (Marketing)
The breakaway brand / how great brands stand out Francis J. Kelly III, Barry Silverstein - New York McGraw-Hill 2005 - xiv, 289p. ill. 24cm.
Includes bibliographical references and index
0072262370 RM106.32
Branding (Marketing)