The breakaway brand / (Record no. 5934)

MARC details
000 -LEADER
fixed length control field 00593nam a2200181 4500
001 - CONTROL NUMBER
control field 0000001988
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072262370
Terms of availability RM106.32
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.827
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KEL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Francis J.,
Dates associated with a name 1956-
245 10 - TITLE STATEMENT
Title The breakaway brand /
Remainder of title how great brands stand out
Statement of responsibility, etc. Francis J. Kelly III, Barry Silverstein
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2005
300 00 - PHYSICAL DESCRIPTION
Extent xiv, 289p.
Other physical details ill.
Dimensions 24cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Silverstein, Barry
Dates associated with a name 1948-
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/15/2009 106.32   658.827 KEL 0000033817 11/16/2023 106.32 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/15/2009 106.32   658.827 KEL 0000033818 11/16/2023 106.32 11/10/2023 Buku
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 10/15/2009 106.32   658.827 KEL 0000033819 11/16/2023 106.32 11/10/2023 Buku